A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
Last night (February 13) I sat through another Diageo master class on the art of blending and the importance of blended Scotch Whisky to the overall whisky and spirits market.
Diageo has announced that it has applied for planning permission to double the capacity of Glen Ord, a Highland malt whisky distillery near Inverness.
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
