A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
Last night (February 13) I sat through another Diageo master class on the art of blending and the importance of blended Scotch Whisky to the overall whisky and spirits market.
Diageo has announced that it has applied for planning permission to double the capacity of Glen Ord, a Highland malt whisky distillery near Inverness.
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
